Blog
Read your store numbers the right way
Hands-on guides for PrestaShop and Shopify merchants: which KPIs to track, where to find them and how to turn them into decisions.
The 8 KPIs to track in your PrestaShop statistics
Revenue, average order value, conversion, margin, repeat purchase, customer value, stock and order source: the PrestaShop KPIs that matter, where to find them in the back office and where they fall short.
Read the article →Shopify Analytics reports: what they show, and what they miss
Sales, sessions, conversion, profit, inventory: what Shopify Analytics reports really tell you about your store, the settings to check and the questions they cannot answer.
Read the article →PrestaShop Stats module: why your stats are empty, and how to read them
Is the PrestaShop Stats module showing empty or wrong figures? Modules to enable, visit tracking, order statuses, date range and shop context: the full checklist, then how to read the reports.
Read the article →Forecasting revenue, and putting a price on inaction
How to forecast your store revenue, measure how reliable a forecast is, and turn the signals in your data into costed recommendations: what each day without action costs you.
Read the article →Calculating product margin on PrestaShop and Shopify
Gross margin, margin rate, markup: the formulas, where to enter the wholesale price on PrestaShop and the cost per item on Shopify, and the traps that make a product look profitable when it is not.
Read the article →Preventing stockouts: calculating your days of coverage
Days of coverage, reorder point, safety stock: the simple method to know when each product and variant will run out, and when to reorder from your supplier. For PrestaShop and Shopify.
Read the article →RFM segmentation for e-commerce: a practical guide
Recency, frequency, monetary value: how to segment your customers with RFM, which segments to create, what to do with each one and how to spot customers about to churn. For PrestaShop and Shopify.
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